After creating my twitter account in less than five minutes it was ready to roll! On the left hand side there is a tab labelled Australia Trends (you can change it to whatever you want), it shows you eleven trends and how long they have been trending for:
I chose to look further into #justdoit and #KyShadow. Nike have currently released a new advertisement called Unlimited Future. It appears that the babies with names like Serena Williams and Lebron James, are receiving a sort of locker-room speech about success. However the ad has seemed to have a little bit of controversy about child labor and sweat shops, here are some tweets in retaliation to the advertisement:
#KyShadow is just a bit of ‘soft’ news so to say. The infamous Kylie Jenner has announced that her eye-shadow kit is to be released later today. Of course her fans are very excited:
There isn’t much of a relationship between the tweets that I have chosen and our local media. However, both tweets have only just been ‘released’ so to say. We might see more of them yet!
Surprisingly (or not) there has been a lot of hype over the Unlimited Future ad, being so close to the Olympics this is probably expected. As for Kylie Jenner and the release of her eyeshadow there has been multiple articles released on sites such as buzzfeed, teenvogue and eonline.
The Nike ad is definitely promoting the Rio Olympics, however it is having a negative impact on the reputation that Nike uses child labour and sweat shops: