Inquiry: Review of Instagram.

 

What is Instagram?

Instagram is social networking app that allows users to share photo’s and videos. Users can share these photo’s/videos privately (only followers can see them) or publicly (everyone can see them). The app allows users to place a filter over a photo, or video and write a caption under the photo/video for followers to read. Instagram also lets users post to other social networking sites such as Facebook, Twitter, Tumblr, and Flicker.

Who uses Instagram?

Instagram has a wide demographic, ranging from primary school students, to retired ‘old folk’. Below is a diagram from the website Sprout Social, a website that helps businesses with their social networking.

Screen Shot 2016-08-15 at 11.58.27 AMScreen Shot 2016-08-15 at 11.58.43 AM

As you can see the majority of users are aged 18-29. And the minority 65+ only make up 6% of users.

How do I use it personally?

I use Instagram on a day to day basis, it is part of my routine. In saying that I don’t post everyday but I definitely would spend 20-30mins scrolling through my newsfeed. The Instagram’s that I follow are generally either my friends, food or snowboarding related. I do follow some celebrities and clothing brands too.

How could I use it professionally?

When I open my own cafe/restaurant I will definitely use Instagram along with Facebook to promote my business. I think that social media is such a great way to interact with customers, and it is free!

 

References

Sprout Social 2015, Social Media Demographics to Inform a Better Segmentation Strategy, viewed 15 August 2016, http://sproutsocial.com/insights/new-social-media-demographics/

 

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One comment

  1. I thoroughly enjoyed reading your review on Instagram. I quite enjoy using Instagram personally but it was very interesting to ready about how it can be used professionally.
    Good luck with your own cafe/restaurant.

    Like

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