Inquiry: Review a Newsletter

The Crocodile Specialist Group (CSG) publishes their newsletters quarterly. The newsletter reports on a multitude of events and news that the CSG covers. Presented in a two column layout with the information spread over 32 pages.

The following stories are included in the newsletter:

  • Patrons – Acknowledging donors, supporters and contributors
  • Editorial – written by Professor Grahame Webb, CSG Chairman.
  • News Article – recognising three students that have received funding
  • Minutes – of CSG Steering Committee Meeting, Skukuza, 22 May 2016
  • Feature Article – Working meeting in Skukuza, South Africa, 23-26 May 2016
  • Reports – For Venezuela, Colombia, USA and Germany
  • Science – recent publications

  • Steering Committee of the Crocodile Specialist Group – listing members of the group

How do these target the organisation’s audience?

The CSG Newsletter is produced and distributed by the Crocodile Specialist Group of the Species Survival Commission (SSC) of the IUCN (International Union for Conservation of Nature).

The Newsletter starts out with an editorial written by the CSG chairman, he talks about well known members of the CSG. The newsletter states that “the Newsletter is distributed to CSG members and to other interested individuals and organisations.”

If you were a science journalist, is there anything you may be interested in following up as a story, and why?

The recent science publications and the Reports for the individual countries would be interesting to follow up.

What do you think is effective or otherwise about this newsletter?

The Newsletter is extremely long, Whittaker, Ramsey and Smith say that “articles are often between 300 and 500 words”. It is clear that the CSG doesn’t follow this structure.

“The CSG Newsletter provides information on the conservation, status, news and current events concerning crocodilians, and on the activities of the CSG.” This wholeheartedly relates to the target audience, which is very important for a publication like a newsletter.

“Effective newsletters focus on benefit to readers, and its contents are best determined by the interest of readers.”

 

References:

[image]IUCN 2016, ‘Crocodile specialist group’, Newsletter, vol. 35, no. 2, April 2016 – June 2016, viewed 20th September2016,

http://www.iucncsg.org/365_docs/attachments/protarea/2225360a9ab69d58b6f72c37efe77ac6.pdf

IUCN 2016, ‘Crocodile specialist group’, Newsletter, vol. 35, no. 2, April 2016 – June 2016, viewed 20 September 2016,

http://www.iucncsg.org/365_docs/attachments/protarea/2225360a9ab69d58b6f72c37efe77ac6.pdf

Whitaker, W, Ramsey, J & Smith, R  2012, Media writing: Print, broadcast, and public relations, 4th edn, Routledge,  New York, NY

 

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One comment

  1. Very in depth look at the CSG newsletter. I think the “how to these target the organisation’s audience” could have used a bit more information in how the newsletter targets their audience and how they keep them as subscribers.

    Like

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