Practical – Headlines

Headlines must be “riveting, in order to capture the reader’s attention”(Whitaker, Ramsey & Smith 2012, p. 284). The original headline used was FakeComicCon Investigates Incident. It was purely factual, and not very exciting.


Alternative headlines for the media release story:

  • Stormtroopers vs. Wolverines leaves 2 critically injured.

    • It tells who was involved and how many were injured.
  • FakeComicCon ends in bloody tragedy.

    • This headline could offend people, however it is very catchy.
  • Four arrested at FakeComicCon.

    • Shows how many have been arrested, and where. However it doesn’t say why they were arrested.



Whitaker, W, Ramsey, J & Smith, R  2012, Media writing: Print, broadcast, and public relations, 4th edn, Routledge,  New York, NY.


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