Headlines must be “riveting, in order to capture the reader’s attention”(Whitaker, Ramsey & Smith 2012, p. 284). The original headline used was FakeComicCon Investigates Incident. It was purely factual, and not very exciting.
Alternative headlines for the media release story:
Stormtroopers vs. Wolverines leaves 2 critically injured.
- It tells who was involved and how many were injured.
FakeComicCon ends in bloody tragedy.
- This headline could offend people, however it is very catchy.
Four arrested at FakeComicCon.
- Shows how many have been arrested, and where. However it doesn’t say why they were arrested.
Whitaker, W, Ramsey, J & Smith, R 2012, Media writing: Print, broadcast, and public relations, 4th edn, Routledge, New York, NY.