What is Instagram?
Instagram is social networking app that allows users to share photo’s and videos. Users can share these photo’s/videos privately (only followers can see them) or publicly (everyone can see them). The app allows users to place a filter over a photo, or video and write a caption under the photo/video for followers to read. Instagram also lets users post to other social networking sites such as Facebook, Twitter, Tumblr, and Flicker.
Who uses Instagram?
Instagram has a wide demographic, ranging from primary school students, to retired ‘old folk’. Below is a diagram from the website Sprout Social, a website that helps businesses with their social networking.
As you can see the majority of users are aged 18-29. And the minority 65+ only make up 6% of users.
How do I use it personally?
I use Instagram on a day to day basis, it is part of my routine. In saying that I don’t post everyday but I definitely would spend 20-30mins scrolling through my newsfeed. The Instagram’s that I follow are generally either my friends, food or snowboarding related. I do follow some celebrities and clothing brands too.
How could I use it professionally?
When I open my own cafe/restaurant I will definitely use Instagram along with Facebook to promote my business. I think that social media is such a great way to interact with customers, and it is free!
References
Sprout Social 2015, Social Media Demographics to Inform a Better Segmentation Strategy, viewed 15 August 2016, http://sproutsocial.com/insights/new-social-media-demographics/
Maxine Murphy 